<![CDATA[This study aims to identify the factors influencing students from outside North Sulawesi Province in choosing Sam Ratulangi University and to classify them based on their motivational patterns. A quantitative approach was employed using questionnaire data collected from 107 undergraduate students from the 2024–2025 cohorts. The research instrument was tested and found to be valid and reliable, with a Cronbach’s Alpha of 0.861. Data were analyzed using the Two-Step Cluster method based on five motivational dimensions: academic, economic, social, experience, and regional opportunity. The results revealed two optimal clusters with fair model quality: a low-motivation cluster (38.3%) and a high-motivation cluster (61.7%). Academic motivation emerged as the most dominant factor distinguishing the clusters. These findings indicate that students exhibit heterogeneous motivational patterns in selecting higher education institutions.]]>
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