Jurnal Akuntansi Dan Manajemen
Vol 37 No 1 (2026): JAM Vol 37 No 1 April 2026

ANALISIS ONLINE IMPULSIVE BUYING PADA E-COMMERCE SHOPEE: FLASH SALE, SHOPEE PAYLATER, GRATIS ONGKOS KIRIM DAN ONLINE REVIEW CUSTOMER

Nailiya Fatma Ulya (Unknown)
Wibowo, Bambang Setia (Unknown)

Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to analyse the relationship between flash sale, shopee, paylater, free shipping, and online customer review on online impulsive buying behavior in Shopee application users. This study used purposive sampling as a method of collecting data through a questionnaire which obtained 157 respondents. The result of this study indicate that the variables of flash sale, shopee paylater, free shipping, and online customer review affect the variable online impulsive buying in Shopee application users. The result of this study can be used as a reference for ecommerce companies, especially the Shopee company to be able to improve the quality of its features, so that it will further encourage higher online impulsive buying behavior.

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Journal Info
Jurnal Akuntansi Dan Manajemen
Website

Abbrev

jam

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi dan Manajemen is an Economic, Management, and Accounting Journal published by the Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara as a medium to study various phenomena or problems as well as the results of research related to Economics, Management, and Accounting in a ...