Jurnal Manajemen dan Bisnis
Vol 15, No 2 (2025): April

OPTIMALISASI SUMBER DAYA MANUSIA MELALUI STRATEGI ARBITRASE PADA PT. BRI (PERSERO) TBK LAMPUNG

erlangga, erlangga (Universitas Bandar Lampung)
Barusman, Tina Miniawati (Universitas Bandar Lampung)



Article Info

Publish Date
13 Aug 2025

Abstract

Unequal distribution and utilization of human resources (HR) can reduce banking efficiency and service quality. This study aims to analyze the current HR distribution in PT. BRI (Persero) Tbk Lampung, identify workload imbalances, and formulate arbitration strategies to improve productivity, efficiency, and organizational performance. A qualitative approach was applied using literature review, internal document analysis, and in-depth interviews. Findings reveal excess staff in urban units, staff shortages in rural units, a 35% competency mismatch, and disproportionate workloads. Implementing arbitration strategies through rotation, temporary assignments, and multi skilled workforce utilization proved to increase average productivity by 12%, improve workload distribution, and enhance customer satisfaction. In conclusion, arbitration strategy effectively optimizes HR and should be institutionalized by integrating workload analysis and competency mapping.

Copyrights © 2025






Journal Info

Abbrev

jmb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisnis Internasional, Ekonomis Bisnis, Etika Bisnis, Kewirausahaan, Manajemen Administrasi, Manajemen Keuangan, Manajemen Operasi, Manajemen Pemasaran, Manajemen Pendidikan, Manajemen Produksi, Manajemen Strategis, Manajemen Sumber Daya Manusia, Pasar Modal, Perilaku Organisasi, Sistem Informasi ...