<![CDATA[This study aims to analyze the influence of Customer Relationship Management (CRM) and service quality on the level of satisfaction of BPJS Employment participants in Palopo City. The background of this study is driven by the increasing need for employment social security services, which requires BPJS Ketenagakerjaan to strengthen service strategies and manage relationships with participants. The study used a descriptive quantitative approach with a sample of 100 respondents, which was determined through the Slovin formula. Data were collected through questionnaires and analyzed using validity, reliability, multiple linear regression tests, F tests, t-tests, and determination coefficients (R²). The results of the analysis show that CRM has a positive and significant influence on participant satisfaction, which indicates that effective relationship management through technology, processes, and personnel interactions can increase satisfaction. On the other hand, the quality of service does not have a significant influence on participant satisfaction, so the perception of service has not become a dominant factor. Simultaneously, CRM and service quality have a significant effect on participant satisfaction. These findings provide strategic implications for BPJS Ketenagakerjaan in the development of customer relationship-based services to maintain the satisfaction of BPJS Ketenagakerjaan participants.]]>
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