ASEAN Journal on Hospitality and Tourism
Vol. 24 No. 1 (2026):

Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review

Tharindu, Ameresekere (Unknown)
Doluwarawaththa Gamage, Sujeewa Damayanthi (Unknown)
Ananda, Jayawardene (Unknown)
Asanga, Ranasinghe (Unknown)



Article Info

Publish Date
30 Apr 2026

Abstract

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions among young travelers (Gen Z and Millennials). This review revealed three main themes discussed in the literature: Eco-consciousness of young travelers, which emphasizes how ecological values, awareness shape sustainable travel intentions; Luxury hotel booking intentions, which highlights the influence of perceived value, service quality, Corporate Social Responsibility, and sustainability on booking behavior of young travelers; and Fintech-enabled sustainability features, which shows how digital tools, eco-booking apps, green loyalty programs etc. could improve the relationship between eco-conscious attitudes and actual booking decisions. This review suggests that eco-consciousness shapes young travelers’ sustainable decision-making, and that fintech could strengthen this relationship by making sustainability more rewarding, visible, and accessible. However, as per this literature review, there are still significant gaps: the lack of empirical research investigating how fintech elements affect the degree or trajectory of eco-conscious behavior in luxury hotel booking contexts; a considerable lack of qualitative studies, interdisciplinary perspectives, and cross-cultural grounding.

Copyrights © 2026






Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...