Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 8 No. 9 (2026): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

Analisis promosi dan fasilitas dalam meningkatkan minat beli pelanggan di Cafe Pojok Canda

Syahputra, Rizky Indra (Unknown)
Permata, Widiana Indah (Unknown)

Article Info

Publish Date
20 Apr 2026

Abstract

This study aims to determine the effectiveness of promotions and facilities in increasing customer purchase intention at Pojok Canda Cafe. This study used qualitative methods, conducting customer interviews and observations within the Pojok Canda Cafe environment. This study showed positive and significant results from promotions and facilities in increasing customer purchase intention at Pojok Canda Cafe. Furthermore, this study found that training significantly impacted customer purchase intention. Based on these results, it can be concluded that the hypothesis is supported.

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...