<![CDATA[The rapid development of digital media has significantly influenced children’s interaction patterns within the family, particularly among Generation Alpha who have been exposed to technology from an early age. This condition has contributed to the emergence of Fear of Missing Out (FOMO), defined as a feeling of anxiety about missing important social experiences. This study aims to examine parental communication patterns in addressing FOMO among Generation Alpha children in family environments in Medan Johor District. This study employs a qualitative approach using a phenomenological method. Data were collected through in-depth interviews, observations, and documentation involving parents who have experience accompanying their children in using digital media. The findings indicate that FOMO in children manifests through a desire to follow trends, imitate viral content, and emotional responses such as tantrums, emotional instability, and dependency on gadgets. The results also show that parental communication patterns tend to fall into two main orientations: conformity orientation, characterized by rules and restrictions, and conversation orientation, characterized by dialogue and education. The novelty of this study lies in its focus on FOMO among Generation Alpha children within the context of family communication, which remains underexplored in previous research. The study concludes that a balanced combination of firmness and openness in parental communication contributes to helping children manage their digital experiences in a healthier way.]]>
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