Andalasian International Journal of Social and Entrepreneurial Development
Vol. 6 No. 01 (2026): Andalasian International Journal of Social and Entrepreneurial Development

Workshop on Digital Marketing and the Utilization of Coconut Waste

Syofyan, Pieter Putra (Unknown)
Atika, Yusti (Unknown)

Article Info

Publish Date
30 Apr 2026

Abstract

This outreach activity aims to enhance the competitiveness of MSMEs in Nagari Koto Baru through digital marketing and the utilization of coconut waste. There are limitations in market reach, and the community’s utilization of coconut waste has not yet been optimized. The methods employed in this activity include workshops and outreach sessions involving MSME operators, featuring guest speakers who are community leaders and business practitioners. This initiative has resulted in improved understanding among SME operators regarding digital marketing. Abundant coconut waste can be developed into economically valuable products. This initiative holds potential for fostering SME development, creating new business opportunities, and supporting environmental conservation

Copyrights © 2026




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Journal Info
Andalasian International Journal of Social and Entrepreneurial Development
Website

Abbrev

aijsed

Publisher

Universitas Andalas

Subject

Decision Sciences, Operations Research & Management Social Sciences Other

Description

The Andalasian International Journal of Social and Entrepreneurial Development is an international multidisciplinary scientific journal published by Intitution of Research and Community Andalas University,Indonesia. This Journal is focusing on the issues related to community service activities. The ...