Jurnal Manajemen dan Pemasaran Digital
Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)

Model Social Cognitive Career Theory (SCCT) Dalam Menjelaskan Pilihan Karier Mahasiswa: Learning Experience, Self-Efficacy, dan Outcome Expectation

Yuniadi Mayowan (Fakultas Ilmu Administrasi, Universitas Brawijaya, Malang, Indonesia)



Article Info

Publish Date
12 May 2026

Abstract

This study aims to examine the cognitive mechanisms underlying career decision-making among university students by applying the Social Cognitive Career Theory (SCCT) framework. Specifically, it investigates the role of learning experiences in shaping self-efficacy and outcome expectations, which subsequently influence interest and career choice. Data were collected from 197 students at the Faculty of Administrative Sciences, Universitas Brawijaya, using a structured questionnaire. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that learning experiences significantly influence both self-efficacy and outcome expectations. Furthermore, self-efficacy and outcome expectations play a crucial role in shaping students’ career interests, which in turn significantly affect career choice. Among all variables, interest emerges as the most dominant predictor of career choice. These findings confirm the applicability of SCCT in the context of higher education and highlight the importance of experiential learning in enhancing students’ career readiness and decision-making processes.

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Journal Info

Abbrev

JMPD

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Makalah yang diterbitkan adalah hasil penelitian, refleksi, dan studi kritis aktual sehubungan dengan tema integrasi sains dan teknologi manajemen bisnis digital: Kelebihan informasi Manajemen Konten Penerbitan Web Manajemen data Manajemen informasi Manajemen Pencarian dan Pengambilan Informasi ...