MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

Ketergantungan Penggunaan GoFood terhadap Pola Konsumsi Anak Kost

Afifah Yolanda Dinata (Medan State Polytechnic)
Agus Krisdayanti Pasaribu (Medan State Polytechnic)
Alvarel Sinurat (Medan State Polytechnic)



Article Info

Publish Date
15 Dec 2025

Abstract

The rapid growth of digital food delivery services has significantly transformed the consumption patterns of university students living in boarding houses. This study aims to examine the factors driving dependence on GoFood usage and its impact on the consumption behavior of boarding house students. A qualitative approach was employed, with data collected through online interviews using Google Forms involving students living in boarding houses. The data were analyzed thematically to identify patterns related to usage motives and perceived impacts. The findings indicate that limited personal transportation, attractive promotions, and service practicality are the primary factors contributing to GoFood dependency. The impacts include increased consumptive behavior, reduced social interaction, and changes in eating patterns that tend to be irregular. This study contributes empirical insights into the implications of digital food delivery services on student lifestyles and consumption patterns.

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Journal Info

Abbrev

MUQADDIMAH

Publisher

Subject

Economics, Econometrics & Finance

Description

MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis presents actual studies on the field of management and business in the perspective of conventional economics and sharia economics. These studies are expected to enrich scientific treasures in the field of management and business so that ...