<![CDATA[This study aims to examine students’ perceptions of the use of Shopee Barokah in relation to religiosity and halal lifestyle among students of the Faculty of Islamic Economics and Business (FEBI). The research adopts a qualitative descriptive approach to explore how digital platform features influence religious values and consumption behavior. Data were collected through in-depth observations and responses from students with varying levels of engagement with Shopee Barokah.The findings indicate that students who use Shopee Barokah experience greater ease in accessing Islamic-related information, such as prayer schedules, Islamic calendars, and religious content, which supports the integration of religious values into their consumption activities. The platform also enhances students’ awareness of the importance of selecting halal products and avoiding financial transactions that contradict Islamic principles, such as interest-based PayLater services. Meanwhile, students who have not utilized Shopee Barokah tend to have limited information regarding its features and benefits, although they still attempt to maintain halal principles in their daily consumption practices.This study concludes that the use of Shopee Barokah contributes positively to promoting a halal lifestyle and strengthening students’ religiosity in digital consumption. The findings provide insights for the development of value-oriented digital platforms and offer practical considerations for students in selecting consumption services aligned with Islamic principles.]]>
Copyrights © 2026
