Jurnal Ilmiah Mahasiswa Nias Selatan
Vol 9 No 1 (2026): Jurnal Ilmiah Mahasiswa Nias Selatan

PENGARUH KREATIVITAS DAN MOTIVASI TERHADAP KEBERHASILAN USAHA DI DESA AMURI KECAMATAN LOLOWAU KABUPATEN NIAS SELATAN

Laia, Niashinta Elsa Pertiwi (Unknown)



Article Info

Publish Date
28 Jan 2026

Abstract

The aim of this research is to determine the influence of creativity and motivation on business success in Amuri Village, Lolowau District, South Nias Regency. This type of research is quantitative. The population and sample in this research were 32 respondents. The type of masukan for this research is primary masukan, namely masukan obtained directly from respondents. The masukan source for this research is from business actors using artistik questionnaire. The masukan analysis method used is multiple regression analysis. Based on the research results, it was determined that there was artistik simultaneous influence of creativity and motivation on business success in Amuri Village, Lolowau District, South Nias Regency. The suggestions for this research are (1) In sistem to increase business success, every entrepreneur should have the ability to creatively manage their business, each product must be available on site so that sales can run effectively. (2) Every entrepreneur who has the motivation to achieve success in entrepreneurship should accept every comment from customers to renew his entrepreneurship. (3) Promoting products is a good way to expedite business so that business success can increase to the maximum.

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Journal Info

Abbrev

jim

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

JIM (Jurnal Ilmiah Mahasiswa) merupakan wadah publikasi karya ilmiah mahasiswa dan/atau dosen pada bidang manajemen dan akuntansi keuangan yang diterbitkan oleh LPPM UNIRAYA yang bertujuan untuk menyebarkan informasi tentang karya ilmiah dari dan untuk akademisi yang berminat pada manajemen dan ...