<![CDATA[This study has examined the motivations, engagement patterns, and perceived barriers influencing Millennial and Generation Z participation in digital cash waqf platforms in urban Indonesia. Using a qualitative netnographic approach, the study analyzed 350 digital data items collected from Instagram, Twitter/X, YouTube, Telegram channels, user reviews, online observations, digital campaign documentation, and supplementary interview excerpts. The findings reveal that youth participation in digital cash waqf is primarily shaped by religious commitment, perceived social impact, digital convenience, and social influence. Religious motivation, particularly the belief in sadaqah jariyah, remains the most important driver; however, young users are more likely to participate when religious messages are supported by transparent reporting, visible social outcomes, and accessible digital payment mechanisms. The study also identifies three patterns of youth engagement: passive engagement, active participation, and community-driven engagement. Despite positive attitudes toward digital cash waqf, several barriers remain, including low literacy, limited trust in institutions, financial constraints, and weak institutional communication. The study concludes that youth participation in digital cash waqf depends not only on technological accessibility, but also on institutional credibility, emotional relevance, and digital communication strategies. These findings contribute to Islamic social finance literature and provide practical implications for waqf institutions seeking to strengthen youth-oriented digital philanthropy in Indonesia.]]>
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