Kecenderungan Terhadap Seni Rupa Modern Indonesia Di Lingkungan Korporat: Studi Kasus Di pt. Rahman Ramadhan Diandara

sagara mata dewa sagara mata dewa (Program Studi Seni Murni, Institut Seni Budaya Indonesia Bandung)
Agus Cahyana (Program Studi Seni Murni, Institut Seni Budaya Indonesia Bandung)
Farid Kurniawan Noo Zaman (Program Studi Seni Murni, Institut Seni Budaya Indonesia Bandung)

VisArt: Jurnal Seni Rupa dan Design
Vol. 3 No. 1 (2025): VisART : Jurnal Seni Rupa & Desain

Abstract: This study aims to examine the tendencies of artistic taste among individuals in a professional corporate environment toward modern Indonesian visual art. Utilizing a qualitative art criticism approach, the study engages three paintings from the Perintisan, Mooi Indie  , and Persagi periods as visual prompts. The results reveal that respondents’ visual preferences are shaped by educational background, visual experience, and a generally neutral office environment. Despite limited participation, the findings indicate that artworks with historical or emotional narratives receive more attention than purely decorative landscapes. This study contributes to understanding non-art audiences within professional settings