Jurnal Ekonomi dan Bisnis (Jebi)
Vol. 2 No. 3 (2024): JEBI: Jurnal Ekonomi dan Bisnis

MENGOPTIMALKAN KINERJA BISNIS ES TEH MANIS SOLO MELALUI PENDEKATAN EKONOMI MANAJERIAL  

Bagus Oktavian (Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta)
Andre Satrio Trihantono, Achmad Yasril, Paduloh (Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta)



Article Info

Publish Date
29 Nov 2025

Abstract

The Solo Sweet Tea iced drink business, which has been operating since 2019, aims to provide more job opportunities for the community. This study collects information about the business through observation methods. The research results show that Iced Teh Manis Solo focuses on selling drinks without providing complementary foods. The main product is tea with various flavors that have a strong aroma and sweet taste. The findings of this study reveal that every day Solo Sweet Tea ice requires 75 tea bags, 15 liters of water, 1500 grams of sugar, and 20 kg of ice cubes, which can vary according to customer demand. By applying managerial economic principles, Es Teh Manis Solo can optimize operations and develop its business. For example, they can increase sales through the right marketing strategies and reduce production costs by optimizing the supply chain. Apart from that, the application of risk management can also help these companies overcome challenges such as fluctuating raw material prices and increasingly fierce competition in the beverage market.

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Journal Info

Abbrev

ECONOMICA

Publisher

Subject

Description

Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan ...