Jurnal Ekonomi dan Bisnis (Jebi)
Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis

ANALISIS KINERJA SALES PROMOTION GIRL (SPG) PT ARINA MULTIKARYA DI KOTA TIMIKA

Imam Kurniawan (STIE Jambatan Bulan)
Muh. Sabir (STIE Jambatan Bulan)



Article Info

Publish Date
05 Feb 2026

Abstract

This study aims to determine the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City and to determine the differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products. The data collected in this study is qualitative data sourced from supervisors and assistants at stores that sell Nestle products, who were used as respondents using a questionnaire technique. The data was analysed using frequency distribution analysis and Friedman analysis. The results of the analysis show that the performance of PT. Arina Multikarya's Sales Promotion Girls in Timika City is in the ‘Good’ category, and there are differences in the performance of PT. Arina Multikarya's Sales Promotion Girls in each store that sells Nestle products.

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Journal Info

Abbrev

ECONOMICA

Publisher

Subject

Description

Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan ...