Jurnal Ekonomi dan Bisnis (Jebi)
Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis

PENGARUH GREEN BEHAVIOR INDUSTRI KECIL, TEKNOLOGI RAMAH LINGKUNGAN, DAN PENDAPATAN TERHADAP KEBERLANJUTAN LINGKUNGAN DI KOTA DENPASAR

Hosana Laura Pusparatri (Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Udayana)
Amrita Nugraheni Saraswaty (Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Udayana)



Article Info

Publish Date
05 Feb 2026

Abstract

Small industries in urban areas play an important role in the economy, yet they can increase environmental pressure if not supported by environmentally responsible behavior and production practices. This study examines the effects of Small-Industry Green Behavior, Environmentally Friendly Technology, and Income on Environmental Sustainability among 58 small-industry actors in Denpasar City using a quantitative associative approach and multiple linear regression. The simultaneous test indicates that the three variables significantly affect environmental sustainability. Partially, green behavior has a positive and significant effect, environmentally friendly technology has a positive but insignificant effect, and income has a negative and significant effect; green behavior is the most dominant predictor. These findings highlight the need to strengthen green practices, support the adoption of environmentally friendly technologies, and expand training and assistance so that income growth aligns with stronger environmental commitment.

Copyrights © 2026






Journal Info

Abbrev

ECONOMICA

Publisher

Subject

Description

Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan ...