Jurnal Ekonomi dan Bisnis (Jebi)
Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis

PERAN JIWA KEWIRAUSAHAAN DALAM MENGEMBANGKAN UMKM KERIPIK ROSSA

Muhammad Ridho Pratama Saputra (Program Studi Manajemen: Fakultas Ekonomi dan Bisnis , Universitas Bandar Lampung, Indonesia)
Vonny Tiara (Program Studi Manajemen: Fakultas Ekonomi dan Bisnis , Universitas Bandar Lampung, Indonesia)



Article Info

Publish Date
05 Feb 2026

Abstract

Entrepreneurship is one of the things that is most important for a country. Entrepreneurship can grow the economy and community welfare. This research’s aim is to further research and analyze the entrepreneurial spirit in developing Rossa Chips in Bandar Lampung City. Qualitative research methods is used in this research where research activities are carried out through critical analysis with the presentation of scientific sentences. This research was conducted at the Small and Medium Enterprises (SMEs) Kripik Rossa in Bandar Lampung City. The informant in this research is the owner of the Kripik Rossa business. The results of this research show that the entrepreneurial spirit basically exists within each human being and that potential needs to be channeled through the business that is founded. Strengthening the entrepreneurial spirit will have the impact of strengthening entrepreneurial behavior. The role of an entrepreneurial spirit can increase the formation of business independence.

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Journal Info

Abbrev

ECONOMICA

Publisher

Subject

Description

Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan ...