Transformasi UMKM Desa Pupus Melalui Inovasi Packaging Dan E-Catalog Dalam Branding Desa Wisata Dewi Cemara 2025

Antisa Jose Line (Program Studi Manajemen, Universitas Muhammadiyah Ponorogo)
Tri Wahyuni (Program Studi Manajemen, Universitas Muhammadiyah Ponorogo)
Puteri Puspa Dewi (Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Ponorogo)
Ajeng Setia Dewi (Program Studi Akuntansi, Universitas Muhammadiyah Ponorogo)
Erwinda Devita Rahma Dhani (Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Ponorogo)

Mathematics, Informatics, Knowledge, And Information Research
Vol. 1 No. 1 (2025): OKTOBER

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening rural economies and promoting local potential. However, MSMEs in Pupus Village face challenges such as unattractive product packaging and limited use of digital marketing tools. Through the 2025 Community Service Program (KKN) of Universitas Muhammadiyah Ponorogo, students assisted local MSMEs by introducing packaging design innovations with local identity elements and developing an e-catalog for digital promotion. This program aimed to enhance product image, marketability, and competitiveness. The implementation produced positive results, as evidenced by the recognition achieved by Pupus MSMEs at the Dewi Cemara Festival 2025. These findings indicate that combining packaging innovation with product digitalization can effectively strengthen MSME branding, expand market reach, and support the development of creative economies within village-based tourism.