An Exploratory Study of the Functional and Intangible Factors in Decisions to Use Service Areas Attached to Motorways

Takuji Takemoto (Headquarters for Regional Revitalization, University of Fukui, Fukui, Japan)
Tomohiro Honda (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Syoma Kiyomitsu (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Takuto Takayanagi (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Yusuke Tonogaki (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Kazuki Yamada (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Ryota Yamamoto (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Katsunobu Okamoto (Graduate School of Engineering, University of Fukui, Fukui, Japan)
Hirioko Oe (Business School, Bournemouth University, UK)

Economit Journal
Vol 2 No 3 (2022): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Aug

The purpose of this study is to model the decision-making of users of service areas (SAs) attached to expressways in Fukui Prefecture and to propose a useful scale for understanding actual usage. The data used in the analysis are the results of a questionnaire survey conducted jointly by Central Nippon Expressway Company Limited (NEXCO Central Japan) and the University of Fukui on users from October 2021 to March 2022. NEXCO Central Japan is a company that manages and operates motorways and expressways in Central Japan. Resting facilities on motorways are often referred to as SAs, and many are operated by the NEXCO Central Japan corporate group.