<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting Indonesia’s economic growth; however, the market share of Islamic banking remains relatively small compared to conventional banking, particularly among MSME actors. This indicates that the utilization of Islamic banking products by MSMEs is still limited and may be influenced by behavioral and cognitive factors. Previous studies tend to examine financial literacy or trust separately, leaving limited understanding of how halal lifestyle, Islamic financial literacy, and trust simultaneously influence MSMEs’ decisions to use Islamic banking products. This study aims to analyze the influence of halal lifestyle, Islamic financial literacy, and trust on MSMEs’ decisions to use Islamic banking products in Central Java. This study employs a quantitative approach using primary data collected from 100 MSME actors through questionnaires and analyzed using multiple linear regression. The results show that halal lifestyle and trust have a positive and significant effect on MSMEs’ decisions to use Islamic banking products, while Islamic financial literacy shows a significant negative effect, indicating that higher literacy may encourage MSME actors to be more critical and selective when choosing financial institutions. The three variables simultaneously explain 62.7% of the variation in MSME decisions, with trust identified as the most dominant factor. These findings contribute to the consumer behavior theory perspective in Islamic finance by integrating halal lifestyle, Islamic financial literacy, and trust in explaining MSME financing decisions in Islamic banking.]]>
Copyrights © 2026
