In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
International Journal on Economics, Finance and Sustainable Development (IJEFSD) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of economics and finance while ...