Journal of Management, Economic, and Accounting
Vol. 5 No. 2 (2026): April

An Analysis Of Influencer Endorsements, User Reviews, And App Features On Customer Purchasing Decisions In Online Shops Shopee Medan City

Nababan, Kartika Novelia (Unknown)
Saragih, Megasari Gusandra (Unknown)
Diana, Yana (Unknown)

Article Info

Publish Date
30 Apr 2026

Abstract

The purpose of this study was to determine whether influencer endorsements, user reviews, and app features influence customer purchasing decisions at the Shopee online shop in Medan City. The research method was quantitative associative research with the help of SPSS. This study used multiple linear regression. The sample in this study consisted of 96 respondents. Primary data collection used a questionnaire. The results showed that influencer endorsements, user reviews, and app features had a positive and significant influence on customer purchasing decisions at the Shopee online shop in Medan City.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...