Jurnal Ilmiah Nusantara
Vol. 3 No. 3 (2026): Mei

A Semantic Analysis of Denotative and Connotative Meaning in User-Generated Content Across Instagram

Casandra Dealova Sitopu (Unknown)
Bernieke Anggita Ristia Damanik (Unknown)

Article Info

Publish Date
06 May 2026

Abstract

This study aimed to analyze the denotative and connotative meanings in Instagram captions as a form of user-generated content. The problem addressed in this study was how literal and implied meanings are used in digital communication. This research used a descriptive qualitative method with a semantic analysis approach. The data were taken from five Instagram captions posted by public figures. The findings show that connotative meaning is more dominant than denotative meaning. Short captions can convey complex meanings through metaphor, symbolism, and ambiguity. It is concluded that meaning in social media, especially Instagram, is flexible and highly influenced by context and user interpretation.

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Journal Info
Jurnal Ilmiah Nusantara
Website

Abbrev

jinu

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

JURNAL ILMIAH NUSANTARA (JINU), adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Kampus Akademik Publising .Jurnal Ilmiah Nusantara ( JINU) merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh dosen atau ...