Budimas : Jurnal Pengabdian Masyarakat
Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

STRATEGIES FOR DIGITIZATION AND VISUALIZATION OF BUSINESS IDENTITY IN EMPOWERING MSMEs IN TAMBAK WEDI VILLAGE

Oktavia Eka Ardyanti (Unknown)
Satria Tegar Sanubari (Unknown)
Carrisa Irma Dehlia (Unknown)
Ahmad Asyroful Ibad (Unknown)
Andi Muchammad Fadel Abista (Unknown)
A. Muammar Alawi (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

This community service aims to contribute to the Tambak Wedi Village community in the Micro, Small and Medium Enterprises (MSME) sector to empower their businesses. The method used for this research is PAR (Participatory Action Research) with 5 stages starting from problem identification to evaluation. The targets of the activity included 10 MSMEs out of a total of 50 MSMEs recorded in Tambak Wedi Village. The results of this activity increase the understanding of MSME actors regarding the digitization of business locations through Google Maps tagging, visual business identity such as logos and banners, and the use of digital platforms in conducting promotions to increase sales and business branding.

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Journal Info
Budimas : Jurnal Pengabdian Masyarakat
Website

Abbrev

JAIM

Publisher

STIE AAS Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Pengabdian Masyarakat BUDIMAS diterbitkan 2 (dua) kali setahun (April dan Oktober) oleh LPPM STIE AAS. Terbit pertama pada bulan Oktober 2019. BUDIMAS memuat hasil pengabdian kepada masyarakat dalam segala bidang. Editor mengundang para akademisi dan praktisi terkait (Perguruan Tinggi, ...