Jurnal EMT KITA
Vol 10 No 3 (2026): JULY 2026

Pengaruh Word of Mouth dan Brand Image terhadap Keputusan Pembelian Produk MS Glow

Pebrianti, Vera (Unknown)
Yulia, Iis Anisa (Unknown)
Fitrianti, Dewi (Unknown)

Article Info

Publish Date
01 Jul 2026

Abstract

This study aims to determine the influence of word of mouth and brand image on purchasing decisions for MS Glow products. This research is a quantitative and causal associative study. Data collection in this study was obtained from a survey using a questionnaire technique to MS Glow consumers. The data analysis technique used is Multiple Linear Regression. The results of the study indicate that partially word of mouth and brand image have a positive influence on purchasing decisions. Simultaneously, word of mouth and brand image together influence purchasing decisions.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...