<![CDATA[In the era of digital transformation, the boundaries between hobbies and economic activities have become increasingly blurred, triggering the side hustle phenomenon as a form of self-actualization and a source of income. This study aims to analyze the integration strategy between hobbies and digital technology to create a stable and sustainable income stream. Using a qualitative descriptive analysis approach, this research finds that the key to hobby-based economic stability lies in three main pillars: authentic personal branding development, product diversification, and the utilization of Artificial Intelligence (AI) for production efficiency. The discussion results show that although platform algorithms pose a challenge, the right digital tools can strengthen the resilience of micro-businesses. In conclusion, the transition from a hobbyist to a digital entrepreneur requires a balance between idealistic creativity and adaptive technological literacy]]>
Copyrights © 2026
