<![CDATA[Football discourse on social media has become a dynamic space where users express evaluation, humor, and criticism through creative language, particularly in the form of football mock names. This study aims to analyze how sarcasm is realized and how conversational maxims are flouted in football mock names posted by @HaterCentral on X. This research employs a qualitative approach using 16 mock names as data, analyzed through Dynel’s theory of sarcasm, Grice’s Cooperative Principle, and a multimodal pragmatic framework. The findings reveal that sarcasm is realized through phonological wordplay, cultural references, and evaluative expressions, supported by visual elements and emojis that strengthen meaning. The flouting of the Maxim of Manner and the Maxim of Quality enables indirect criticism through the interaction of verbal and non-verbal modes. These findings indicate that football mock names function as a form of multimodal sarcastic and evaluative communication in online discourse .]]>
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