Jurnal Cakrawala Ilmiah
Vol. 5 No. 8 (2026): April 2026

PERAN KUALITAS LAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN MENGGUNAKAN ANALISIS SEM

Stephen Setyadi (Unknown)
Tumpal J.R. Sitinjak (Unknown)

Article Info

Publish Date
08 May 2026

Abstract

The purpose of this study was to determine the effect of service quality through customer satisfaction. The data used in this study were primary data. Primary data were collected through questionnaires distributed to 75 respondents who had been a member Best Fitness Lotte Mart more than one month. The sampling technique using non-probability sampling using judgment sampling method. The analytical method used was descriptive analysis and Structural Equation Modeling (SEM) based variants using Partial Least Square (PLS). From the existing analysis, can be found that service quality proven influence on customer satisfaction.

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Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Digitalisasi eknomi menembus batas wilayah negara dan kedaulatan ekonomi yang dapat saja menjadi peluang atau ancaman. Digitalisasi tidak bisa dihindari, tetap permsalahan utamanya adalah bagaimana negara ini harus dapat merumuskan kebijakan agar masyarakat kita jangan hanya menjadi sapi perahan ...