Cashless
Vol. 3 No. 1 (2025): Cashless : Journal of Sharia Finance and Banking (April)

Strategi Dan Urgensi Perencanaan Bisnis Dalam Pengembangan Usaha Mikro, Kecil, Dan Menengah (UMKM)

Maghfiroh, Zida (Unknown)
Arifia, Kharina (Unknown)

Article Info

Publish Date
09 Apr 2025

Abstract

Business planning is a crucial foundation for business sustainability amidst competitive market dynamics. This article aims to analyze the key components of business planning, including marketing, operations, risk management, and financial projections. Using a descriptive qualitative approach, this study evaluates the role of SWOT analysis and business feasibility parameters such as the Break Even Point (BEP) in minimizing business failure. The study results indicate that integrated planning facilitates operational oversight, optimizes capital allocation, and assists entrepreneurs in strategic decision-making. A strong business plan has proven to be a roadmap for sustainable business growth.

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Journal Info
Cashless
Website

Abbrev

cashless

Publisher

Universitas Nahdlatul Ulama Pasuruan

Subject

Economics, Econometrics & Finance

Description

Cashless: Journal of Sharia Finance and Banking is a peer-reviewed scientific journal published, Universitas Nahdlatul Ulama, Pasuruan, Indonesia. This journal is dedicated to serving as a platform for disseminating quality research, critical thinking, and in-depth analysis for researchers, ...