Journal of Innovation in Business and Economics
Vol. 9 No. 02 (2025): Journal of Innovation in Business and Economics

Key creative industry analysis using input-output approach

Efriyani Sumastuti (Faculty of Economics and Business, Universitas Persatuan Guru Republik Indonesia Semarang, Indonesia)
Ika Indriasari (Faculty of Economics and Business, Universitas Persatuan Guru Republik Indonesia Semarang, Indonesia)



Article Info

Publish Date
10 Apr 2025

Abstract

This study examines the impact of GoFood, a culinary delivery service, on various economic sectors in Indonesia, with a particular focus on empowering micro, small, and medium enterprises (MSMEs). The rise of the sharing economy, driven by digital platforms such as GoFood, has significantly reshaped traditional business models. Employing an input-output analysis, this research assesses GoFood’s influence on economic growth and sectoral interdependencies. Data from the Creative Economy Agency's input-output table, developed in collaboration with BPS, were used to analyze economic linkages and demand structures. The results show that intermediate demand is primarily driven by the mining, coal, and oil and gas sectors, while final demand is dominated by the construction sector. The food and beverage industry emerges as a strategic sector. Strengthening this industry—supported by platforms like GoFood—can play a crucial role in boosting economic growth and enhancing inter-sectoral connectivity. These findings highlight the importance of multi-stakeholder collaboration to maximize the culinary sector’s contribution to the national economy.

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Journal Info

Abbrev

jibe

Publisher

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...