<![CDATA[This study aims to analyze the effect of experiential marketing on revisit intention through the mediating role of memorable customer experience among visitors of Beachwalk Bali. The study employed a quantitative approach with an associative research design grounded in the Stimulus–Organism–Response (SOR) theory. A total of 160 respondents were selected using purposive sampling techniques. Data were collected through Likert-scale questionnaires and analyzed using Hayes PROCESS Macro Model 4 with a bootstrapping approach. The findings reveal that experiential marketing has a positive and significant effect on both memorable customer experience and revisit intention. Memorable customer experience also exerts a positive and significant influence on revisit intention and is proven to partially mediate the relationship between experiential marketing and revisit intention. These findings indicate that a memorable shopping experience can enhance visitors’ intentions to revisit Beachwalk Bali.]]>
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