JURNAL MANAJEMEN MOTIVASI
Vol 21 No 1 (2025): Jurnal Manajemen Motivasi

Analysis Of The Effect Of Murabahah Product Pricing On The Number Of Microfinance Customers (A Study At Sharia People’s Financing Bank Serambi Mekah, Langsa)

Pasaribu, Rifdah Atika (Unknown)
Nasution, Juliana (Unknown)
Inayah, Nurul (Unknown)

Article Info

Publish Date
25 May 2025

Abstract

This study aims to analyze the effect of Murabahah product pricing on the number of microfinance customers at BPRS Serambi Mekah Langsa. Using a quantitative descriptive method and Likert-scale questionnaires, 100 respondents were surveyed from a population of 400. The results, processed via SPSS 25, indicate that pricing has a positive and significant effect on customer numbers. These findings suggest that competitive pricing strategies can increase customer interest, especially in Islamic microfinance sectors. This highlights the importance of proper pricing policies to attract and retain customers in Sharia-based banking institutions.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...