JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

The Influence of Market Orientation, Entrepreneurial Orientation, and Innovation on Business Performance (A Study on Garment SMEs in Sukabumi City)

Listiawati, Hana Putri (Unknown)
Komariah, Kokom (Unknown)
Saori, Sopyan (Unknown)

Article Info

Publish Date
23 Jul 2025

Abstract

This study investigates the impact of market orientation, entrepreneurial orientation, and innovation on the business performance of garment SMEs in Sukabumi City. Employing a quantitative approach with descriptive and associative methods, data were obtained from 38 SME owners through questionnaires. Multiple linear regression analysis was used to assess the relationships between variables. The results indicate that all three independent variables significantly and positively affect business performance. These findings underscore the importance of aligning strategy with market needs and innovation. The study provides valuable insights and practical recommendations for SME entrepreneurs to improve performance and competitiveness through strategic business initiatives.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...