JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

The Influence of Store Atmosphere and Bonus Pack on Impulse Buying with Positive Emotion as a Mediating Variable Among Guardian Consumers in Bengkulu City

Konteza, Orecke Aulia (Unknown)
Salim, Muhartini (Unknown)

Article Info

Publish Date
15 Jul 2025

Abstract

This study examines the effects of store atmosphere and bonus packs on impulse buying and positive emotion, as well as the mediating role of positive emotion among Guardian consumers in Bengkulu. A quantitative method with purposive sampling was applied to 170 respondents. Data were analyzed using SEM-PLS version 4. Results show store atmosphere significantly affects impulse buying, but bonus packs do not. Both variables significantly affect positive emotion, which also significantly mediates the relationship between store atmosphere, bonus packs, and impulse buying.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...