JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Analysis of Shopee Application-Based Digital Marketing Strategy for Cokelat Mojopahit CV. Bayu Dewa Brahma, Mojokerto Regency

Pranindhita, Anggie Nur (Unknown)
Widayanti, Sri (Unknown)
Hendrarini, Hamidah (Unknown)

Article Info

Publish Date
14 Aug 2025

Abstract

This study analyzes the Shopee application-based digital marketing strategy of the MSME Cokelat Mojopahit CV. Bayu Dewa Brahma, Mojokerto Regency. The objective is to formulate effective strategies to increase sales and brand awareness. The SOSTAC method was applied, covering situation analysis, objectives, strategy, tactics, action, and control. Data were collected through interviews, observation, documentation, and literature review. Results show a 30% sales increase and 50% growth in social media followers after implementing digital promotion, Shopee Live, and micro-influencer collaboration. The findings highlight digital channel optimization, content innovation, and strategic partnerships as key steps to strengthen MSME competitiveness in an increasingly competitive online market.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...