JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Analysis of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach with Tourist Satisfaction as an Intervening Variable

kon, Iknasius (Unknown)
Welsa, Henny (Unknown)
Fadhilah, Muinah (Unknown)

Article Info

Publish Date
13 Aug 2025

Abstract

This study analyzes the effect of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach, mediated by Tourist Satisfaction. A survey of 110 purposively selected respondents was conducted. Analysis using variance-based SEM-PLS showed that Perceived Value and Positive Surprise significantly and positively affect Tourist Satisfaction and Intention to Revisit, with Tourist Satisfaction mediating these relationships. The study implies that managing visitor experiences effectively can enhance revisit intention and improve destination competitiveness, offering practical guidance for tourism managers and policymakers in developing sustainable and appealing tourism services.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...