JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Analysis of the Influence of Product Quality and Product Uniqueness on the Purchasing Decision of Onde Mutiara in Medan City

Novita, Febby (Unknown)
Limurti, Wilson (Unknown)
Godwin, Gerry (Unknown)

Article Info

Publish Date
13 Nov 2025

Abstract

This study aims to analyze the influence of product quality and product uniqueness on purchasing decisions for Onde Mutiara in Medan City. A non-parametric quantitative approach was employed by distributing questionnaires to 110 respondents. The data were analyzed using Spearman correlation and ordinal logistic regression. Results indicate that product quality and uniqueness have a positive and significant effect on consumer purchasing decisions. These findings show that both variables can enhance loyalty and buying interest. The implications suggest strategic input for local culinary MSMEs to focus on improving product quality and differentiation to strengthen competitiveness and increase market interest effectively.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...