JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Enhancing MSME Resilience Through Digital Maturity and Dynamic Marketing Capabilities with Business Environment Support

ML Tobing, Wesly Tumbur (Unknown)
Kurniawati, Nidya Oktavia (Unknown)
Rohmania, Aftuqa Sholikatur (Unknown)
Abdullah (Unknown)

Article Info

Publish Date
27 Nov 2025

Abstract

This study investigates how dynamic marketing capabilities, digital maturity, and environmental support affect MSME resilience in Central Java. Based on data from 150 respondents analyzed using SEM-PLS, findings show that network capability, digital maturity, and environmental support positively influence resilience. In contrast, customer relationship management negatively affects resilience, while founding-team marketing has no significant effect. Digital maturity also weakens some capabilities. Only customer relationship management is moderated by environmental support. Results underscore the interplay of internal capabilities, digitalization, and external support in strengthening MSME resilience.ABSTRAK

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...