JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Evaluation of Work Motivation and Work Efficiency on the Success of Telemarketing Staff in Achieving IndiHome Sales Targets at PT. Telkom Access Takengon Branch

Riski, Rezi (Unknown)
Fadhilla, Hanifa Nur (Unknown)

Article Info

Publish Date
18 Dec 2025

Abstract

This study explores how work motivation and efficiency influence the performance of telemarketing staff in achieving IndiHome sales targets at PT. Telkom Access Takengon Branch. Using a qualitative approach with interviews, observation, and documentation, findings reveal that high motivation enhances enthusiasm, consistency, and creativity in customer engagement. Efficiency improves the bidding process, data management, and sales conversions. Although targets were not fully met, the synergy between motivation and efficiency led to better outcomes. Future research should broaden the scope and consider additional variables such as job satisfaction, organizational culture, and leadership style to provide deeper insights.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...