JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Effectiveness of IndiBiz Marketing Strategy in Building Interest and Purchasing Decisions for Business Internet Services in the MSME Segment in the Yogyakarta Region and Surrounding Areas

Bayu Andrian (Unknown)
Fadhilla, Hanifa Nur (Unknown)

Article Info

Publish Date
19 Dec 2025

Abstract

This study explores the effectiveness of PT Telkom Indonesia’s IndiBiz marketing strategy in influencing SMEs’ purchase intentions in Yogyakarta. Through interviews with five business owners and field observations, the study finds that competitive pricing, promotions, and brand image build consumer trust. However, competitors offer more flexible pricing and features. The results suggest IndiBiz should enhance educational promotions, service quality, and targeted marketing. Future research should involve larger samples and a mixed-method approach to better assess IndiBiz’s digital marketing effectiveness across regions and SME segments.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...