JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Influence of Tourism Marketing, Authenticity, and Tourism Experiences on Tourist Satisfaction and Revisit Intention at Jamus Agrotourism Ngawi

Raissalma Queena Alhilwa (Unknown)
Azizah, Nurul (Unknown)

Article Info

Publish Date
19 Dec 2025

Abstract

This study examines the influence of tourism marketing, authenticity, and tourism experience on tourist satisfaction and revisit intention at Agrowisata Jamus Ngawi. The purpose of this research is to identify the direct and indirect relationships among the variables. The study used a quantitative approach with 155 respondents and SmartPLS analysis. The results show that all variables have a positive and significant effect on tourist satisfaction and revisit intention, with tourism experience as the most dominant factor. These findings highlight the importance of effective marketing strategies, destination authenticity, and quality tourism experiences in enhancing tourist satisfaction and revisit intention.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...