JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Celebrity endorser dan Beauty vlogger terhadap Minat Beli Kosmetik Skintific

Dwi Sashianty (Unknown)
Diandra, Didip (Unknown)

Article Info

Publish Date
15 Jan 2026

Abstract

The rise of social media has transformed how consumers seek information, particularly in the competitive beauty industry. Public figures like celebrity endorsers and beauty vloggers now play a key role in shaping perceptions and purchase intention, especially for popular skincare brands like Skintific. This study analyzes their influence using a quantitative descriptive method and purposive sampling of 150 respondents via Google Form. Data were analyzed using SmartPLS 4.1.0.0. Results show both variables have a positive, significant impact on purchase intention, with beauty vloggers being the most dominant. An R-square of 0.752 confirms their strong explanatory power on consumer behavior.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...