JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh gaya hidup harga dan kualitas produk terhadap keputusan pembelian produk sepatu Adidas di kota palu: Gaya hidup harga dan kualitas produk terhadap keputusan pembelianpeoduk sepatu adidas

Lisda (Unknown)
Bachri, Syamsul (Unknown)
Syarifuddin, Umar (Unknown)
Mandala Putra, Setiawan (Unknown)

Article Info

Publish Date
18 Mar 2026

Abstract

This study aims to analyze the influence of lifestyle, price, and product quality on purchasing decisions for Adidas shoes in Palu City. The method used was quantitative, with a survey approach involving 135 respondents through purposive sampling and a Likert-scale questionnaire. The analysis used multiple linear regression. The results show that lifestyle and price significantly influence purchasing decisions, while product quality does not. Simultaneously, all three variables have a significant effect. This study has implications for companies in designing lifestyle-based marketing strategies and pricing.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...