JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Effect of Product Quality on Customer Loyalty Toward Second Original Shoes, Mediated by Customer Satisfaction and Trust at Flshoes Collection

Yudha Pratama Werokati (Unknown)
Elimawaty Rombe (Unknown)
Asriadi (Unknown)

Article Info

Publish Date
23 Mar 2026

Abstract

This study examines the effect of product quality on customer loyalty toward second original shoes at Flshoes Collection, with customer satisfaction and trust as mediating variables. Using a quantitative approach, the findings reveal that product quality has a positive and significant impact on customer loyalty. Satisfaction and trust significantly mediate this relationship, strengthening the effect of product quality on loyalty. The results highlight the importance of transparent and consistent communication in building customer trust and fostering long-term loyalty. Flshoes Collection is therefore encouraged to continuously improve product quality and service to remain competitive and enhance overall customer experience

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...