<![CDATA[ The development of digital technology has transformed public communication patterns and positioned digital media as an important tool for promoting community empowerment programs. This study aims to analyze the digital communication strategy of LPAAI IPB in promoting the One Village One CEO (OVOC) program through a pentahelix approach involving academics, government, business, media, and society. The study focuses on the planning, implementation, and evaluation of the digital communication strategy of the OVOC program. This research employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, participatory observation, documentation, and literature study. Data analysis used the Miles and Huberman interactive model consisting of data reduction, data presentation, and conclusion drawing. The findings show that LPAAI IPB utilized various digital media such as Instagram, YouTube, WhatsApp Group, mass media, IPB TV, and publication articles to build program awareness and branding. The pentahelix approach supported collaboration among stakeholders in program promotion, although challenges remained in terms of limited human resources, coordination, and digital content management. Keywords: Digital Communication Strategy, Pentahelix, OVOC, Digital Media, Community Empowerment]]>
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