Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Vol. 2 No. 1 (2023): NOVEMBER 2023

ANALISIS PENERAPAN ETIKA BISNIS PADA JASA AKOMODASI SEBAGAI SUATU STRATEGI UNTUK MEMPERTAHANKAN PELANGGAN (Studi Kasus Palm Park Hotel, Surabaya)

Vichalea Kusnandairin U. R. (STIE Mahardhika Surabaya)



Article Info

Publish Date
28 Dec 2023

Abstract

This research was carried out at Palm Park Hotel in Surabaya with the objective of assessing the hotel's ethical implementation, focusing on principles such as autonomy, honesty, justice, mutual benefit, and moral integrity. Employing a descriptive method and a qualitative approach, data was gathered through observation, interviews, and questionnaires. The results suggest that Palm Park Hotel demonstrates a relatively commendable and satisfactory adherence to ethical standards. However, there exists potential for enhancement in its ethical practices. While the hotel exhibits a solid foundation in ethical conduct, this study highlights areas where further refinement could be beneficial, ensuring a continuous commitment to ethical principles. As businesses evolve, continual evaluation and enhancement of ethical frameworks become imperative to uphold and surpass industry standards.

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Journal Info

Abbrev

jebmass

Publisher

Subject

Description

The scope of topics that are most interesting to Journal of Economics, Business, Management, Accounting and Social Studies (JEBMASS) readers include the following: Financial markets, financial practices and sustainability; Values, culture and international finance; Common pool resources management ...