Bogor Hospitality Journal
Vol 7 No 2 (2023): Bogor Hospitality Journal

PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN KULINER BUBULAK TEPI SAWAH DI KOTA BOGOR

Sekti Rahardjo (Sekolah Tinggi Pariwisata Bogor)
Aminudin (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Sri Endah Yuwantiningrum (Institut Bisnis dan Informatika Kesatuan)



Article Info

Publish Date
29 Dec 2023

Abstract

This research aims to find out whether service quality (X) influences the level of tourist satisfaction (Y) at the Bubulak culinary tourism on the edge of the rice fields, Bogor City. The population in this study was 859 people using the Slovin formula calculation to obtain a sample size of 90 people which was added to 100 people. Sampling in this research used probability sampling. In this research, the data analysis technique used is a simple linear regression test. The results of the research show that there is a simultaneous influence of service quality (X) on customer satisfaction (Y). Service quality (X) has an influence of 75.8% on customer satisfaction (Y) while the other 24.2% is influenced by other factors.

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Journal Info

Abbrev

bhj

Publisher

Subject

Description

Nature-based Tourism Cultural Tourism Culinary TourismSustainable Tourism Development Community-based Tourism Ecotourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy Herbs, Spices, &Traditional Food Cultural Food Studies Food Product & Pastry Food Packaging & Product ...