Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 4 No. 2 (2026): Juni:SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen

Analisis Persepsi, Pengalaman, Serta Faktor Pendorong Nasabah dalam Menerima Over Kredit Kendaraan Bermotor di Kelurahan Rambung Dalam Kota Binjai

Naysila Fitri Irawan (Unknown)
Rizky Angela (Unknown)
Rosmita Putri (Unknown)
Sasti Audya Sitepu (Unknown)
Suma Ira Pratiwi (Unknown)



Article Info

Publish Date
12 Jun 2026

Abstract

This study aims to determine the perceptions, experiences, and motivating faktors of consumers in Rambung Dalam Village, Binjai City, when choosing motor vehicle loans. This study employed field research with a descriptive qualitative approach. Data collection techniques included interviews, observation, and documentation. Data obtained from motor vehicle loan recipients in Binjai City were then analyzed using descriptive qualitative methods. The results indicate that customers tend to have a positive perception of motor vehicle loan practices. Over-crediting is considered more practical, faster, and less expensive than applying for a new vehicle loan. Furthermore, customers' experiences with over-crediting were quite positive because the credit transfer process was carried out with the approval of the leasing company and supported by relatively simple procedures. Economic faktors, ease of process, and time efficiency are the primary reasons why people choose to use over-crediting. Thus, over-crediting is considered a more flexible alternative and helps people meet their motor vehicle needs.

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Journal Info

Abbrev

SAMMAJIVA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...