<![CDATA[The purpose of this study to determine the effect of quality product, advertising appeal, and quality service. This study was conducted on consumers who are interested in repurchasing in Toyota Auto 2000, Djuanda, Central Jakarta with a total of 100 respondents. Research respondents were determined using non- sampling method with purposive sampling technique. This data collection was carried out by distributing questionnaires using a 4-poin Likert Scale with 30 statements consisting of 9 statements of product quality, 9 statements about the attractiveness of advertising, 8 statements about service quality and 4 statements about repurchase interest. Data analysis techniques using multiple linear regression analysis. The result of this study prove that the product quality partially has a significant effect on repurchase interest. The attractiveness of advertising partially has a significant effect on repurchase interest. Service quality has a significant effect on repurchase interest. Product Quality, Advertising Appeal, Service Quality together (simultaneously) have a significant effect on repurchase interest.]]>
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